One good reason is that if you buy the Fiat 500 Abarth, you get a day of the Abarth Experience! What in the world is that? It's a day of driving an Abarth (not yours, the Fiat folks provide the cars) and learning how to drive it faster from professional instructors!
Several other car makers will make you a similar offer, so if you want to purchase a Jaguar, BMW, or other high end car, please do so! But the Abarth Experience is probably one of the cheapest ways to get into one of these fun filled days, just for buying a car. Sure, you may not have to buy a car in the first place, but if you're going to buy one, why not get a fun one that comes with a sweet deal like this.
You can find the Abarth Experience website HERE and learn more about it. The 2014 schedule will be posted in February some time.
For a little Abarth Experience video, you can see me drive a bit on the track of Autobahn Country Club in Joliet Illinois at this link right about HERE, but it's not quite exactly award winning stuff, just two guys sitting in a car, but it does have some graphics to indicate speed and cool car stuff like that. No, it's not Joliet Jake and Elwood Blues driving the Bluesmobile either.
The Abarth Experience instructors are the same folks that also do the same thing for the SRT experience, which includes some of the Fiat family's other fine products like the Viper! They had a trailer on site, and I believe were doing both Abarths and SRTs at Autobahn when I was there last August. The SRT folks SRT LINK have high performance versions of the Viper, 300, Charger, Challenger, and even the Grand Cherokee!
My group had about 50 Abarth owners, and we really had a great time. The ages ranged from 20s to probably 60s+, and along with breakfast and lunch thrown in for free, it was a fun day for all!